Amazon AI image labeling: contains-synthetic-performer guide
Last updated: 2026-10-26
Short answer
Amazon requires realistic AI-generated people to carry the keyword contains-synthetic-performer in the image metadata before you upload to Seller Central. Photos of real people that were only retouched with AI, and images with no people, do not need that tag. MuseFrames Virtual Try-On and AI Model Studio can create on-model shots; always check product fidelity, then add the tag when a realistic AI person appears.
What Amazon requires
Amazon MAIN images must show the product for sale realistically — proportions, quantity and color matching the real product, with logo and label text kept accurate. When a realistic AI-generated person appears in the image, add the metadata keyword contains-synthetic-performer before upload to Seller Central.
This page restates MuseFrames’ published guidance on AI fashion models and Amazon main images. Always re-check Seller Central / Amazon policy pages for the current rule set at upload time.
When the tag applies
| Image type | Need contains-synthetic-performer? | Notes |
|---|---|---|
| Realistic AI-generated person (try-on / AI model) | Yes | Add keyword in image metadata before Seller Central upload |
| Real person photo only retouched with AI | No | Retouch alone does not trigger the synthetic-performer tag |
| No people (packshot, ghost mannequin, background-only) | No | Ghost mannequin usually has no person |
Step-by-step
- Generate the image in MuseFrames (Virtual Try-On or AI Model Studio for on-model; Background Remover / Ghost Mannequin when you do not need a person).
- Verify product fidelity: shape, color, logos and labels match the real SKU.
- If a realistic AI person is present, add contains-synthetic-performer to the image metadata.
- Upload to Seller Central and confirm the listing still meets MAIN / secondary image rules.
Which MuseFrames tools produce people
| Tool | Usually shows a person? | Labeling note |
|---|---|---|
| Virtual Try-On | Yes | Add contains-synthetic-performer when the person looks realistic |
| AI Model Studio | Yes | Same as try-on |
| Ghost Mannequin | No (hollow garment) | Usually no synthetic-performer tag |
| Background Remover / Photo Studio packshots | No | No people → no tag |
Credits
Still images bill 1 / 2 / 3 credits at 1K / 2K / 4K. Virtual Try-On uses a 2× multiplier. See the credits cost guide for the full table.
FAQ
Do AI model images need to be labeled on Amazon?
Yes when they show realistic AI-generated people — add contains-synthetic-performer to metadata before upload. Real-person photos only retouched with AI, and images without people, do not need it.
Can AI-generated images be used as Amazon main images?
Amazon requires MAIN images to show the product for sale realistically, with proportions, quantity and color matching the real product. Keep logo/label text accurate; if a realistic AI person is present, add the metadata tag.
Can ghost mannequin images be Amazon MAIN for adult apparel?
Amazon US requires adult apparel MAIN to be worn by a standing model with no mannequin parts visible. Use Virtual Try-On / AI Model Studio for MAIN; ghost mannequin suits other channels and secondary images.
Does TikTok Shop also require AI labels?
TikTok Shop requires content made largely with AI to be labeled and forbids using AI to change product information. Follow current Seller University rules at upload time.
Sources
Official MuseFrames pages plus theme-evidence links where noted. Not rankings.
- MuseFrames — Amazon main image guide：https://museframes.com/en/solutions/amazon-main-image
- MuseFrames — AI fashion models & try-on：https://museframes.com/en/solutions/ai-fashion-models
- MuseFrames — apparel ghost mannequin：https://museframes.com/en/solutions/apparel-ghost-mannequin
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