Marketplace product image specs (Amazon, Shopify, TikTok & more)
Last checked: 2026-10-26
Key rules first
Amazon and TikTok Shop main images usually need a pure white background and no text overlays. Shopify cares more about consistent aspect ratio and staying under file-size limits. eBay, Etsy, and Walmart still reward sharp, honest photos — and Walmart often wants a clean white hero too.
Use the sections below for marketplace-by-marketplace notes, compare main-image requirements in the table, then run your file through the free image checker before you list.
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Amazon
Main image: pure white background, longest side 500–10,000 px; 1,600 px+ recommended for zoom.
Amazon main images require a pure white RGB (255,255,255) background. The longest side must be between 500 and 10,000 px; 1,600 px or more is recommended for zoom. Keep logos, badges, text overlays, and props that are not part of the product off the main image.
Use MuseFrames Studio or Background Remover to prepare a clean white-background main image, then confirm size and pure white with the free image checker before you list.
| Item | Requirement / guidance |
|---|---|
| Image size | Longest side 500–10,000 px; 1,600 px+ recommended for zoom. |
| Background | Main image: pure white RGB (255,255,255). |
| Text / logos | No text, logos, watermarks, or badges on the main image (category rules may add more). |
| Fill | Product should fill most of the frame (often cited as ~85% of the longest side — treat as guidance and verify visually). |
| Formats | JPEG, PNG, TIFF, and non-animated GIF are commonly accepted; confirm in Seller Central for your category. |
Sources: Amazon Seller Central: Product image requirements · Amazon Seller Central: Image file technical requirements
Check against Amazon →Shopify
2048×2048 px square is the usual recommendation; keep file size under 20 MB and ratios consistent across the catalog.
Shopify does not enforce a single background rule. Official guidance commonly recommends 2048×2048 px square product images and files under 20 MB. Keeping every main image on the same aspect ratio makes collection grids look consistent.
Generate a shared look in MuseFrames Studio, export a Shopify-sized variant when you need one, then re-check file size and megapixels in the checker.
| Item | Requirement / guidance |
|---|---|
| Image size | 2048×2048 px square recommended. |
| File size | Under 20 MB (exclusive of exactly 20 MB in common help-center wording). |
| Max dimensions | Often cited as up to 5000×5000 px / ~20–25 MP depending on the help article — checker uses the safer 20 MP gate. |
| Background | No fixed background rule; match your theme and brand. |
| Formats | PNG, JPEG, and several others (TIFF, GIF, WebP, HEIC, …) depending on the upload path. |
Sources: Shopify Help: Product media types · Shopify Help: Theme images
Check against Shopify →TikTok Shop
US Shop: at least 600×600 px, prefer 1:1; main image pure white, front-facing product, no text or watermarks.
TikTok Shop (US) product images commonly require at least 600×600 px, with a preferred 1:1 square. The main image should show the product on a pure white background from the front, without logos, text, borders, or watermarks. You can upload multiple images (often up to 9).
Short video and ads are a separate 9:16 vertical story — prepare stills with Studio / Background Remover, then check dimensions and white background before listing.
| Item | Requirement / guidance |
|---|---|
| Image size | Minimum about 600×600 px; 1:1 square preferred. |
| Background | Main image: pure white; front-facing product. |
| Text / logos | No logos, text, borders, or watermarks on product images. |
| Count | Multiple images supported (often up to 9 on US Shop — confirm in Seller Center). |
Sources: TikTok Shop US: Product listing policy · TikTok Shop US: How to add a product
Check against TikTok Shop →eBay
Large, clear photos; square or 4:3 works well. Avoid heavy text overlays on the primary photo.
eBay favors bright, sharp photos where the item fills the frame. There is no single global pixel mandate like Amazon’s white-background rule, but small, dark, or heavily watermarked photos convert poorly and may violate category photo policies.
Shoot or generate a clean primary photo, keep important details readable on mobile, and use the checker for format/size sanity before you publish.
| Item | Requirement / guidance |
|---|---|
| Image size | Larger is better for zoom; many sellers target at least 1600 px on the longest side (guidance). |
| Background | Neutral or white backgrounds photograph well; category rules vary. |
| Text / logos | Avoid borders, collages, and promotional text on the primary photo when policies disallow them. |
| Formats | JPEG and PNG are typical. |
| Note | Confirm the latest Photo tips in Seller Hub for your category and site.(Secondary reference (unofficial)) |
Sources: eBay Seller Center: Photo tips
Check against eBay →Etsy
Strong first photo, consistent style, and enough detail images; square crops display cleanly in search.
Etsy search and listing cards favor a strong first image. Square crops display cleanly; keep lighting and style consistent across a shop. Policies discourage misleading photos and overlaid promotional text that hides the product.
Use Studio to unify lighting across a collection, then check that exports are sharp enough for zoom on mobile.
| Item | Requirement / guidance |
|---|---|
| Image size | High resolution preferred; square first images display cleanly in search (guidance). |
| Background | Match your brand; lifestyle or clean studio both work if the product is clear. |
| Text / logos | Avoid text and watermarks that obscure the item. |
| Formats | JPEG and PNG are typical. |
Sources: Etsy Help: Tips for taking photos
Check against Etsy →Walmart
Marketplace listings typically want a white-background primary image and accurate product representation.
Walmart Marketplace listing guidance commonly expects a white or light background primary image that shows the product clearly, without promotional badges or lifestyle clutter on the hero shot. Exact pixel floors can change — always confirm in Seller Center.
Prepare a pure-white hero in MuseFrames, then verify white-edge purity and dimensions in the checker before you submit.
| Item | Requirement / guidance |
|---|---|
| Image size | High resolution; many catalogs expect at least ~1000 px on a side (confirm current Seller Center floor).(Secondary reference (unofficial)) |
| Background | Primary image: white / light seamless background showing the product alone. |
| Text / logos | No promotional text, watermarks, or badges on the primary image. |
| Formats | JPEG preferred for catalog intake in many feeds. |
Sources: Walmart Marketplace Seller Help
Check against Walmart →Compare main-image requirements
| Marketplace | Image size | Background | Text / logos |
|---|---|---|---|
| Amazon | Longest side 500–10,000 px; 1,600 px+ recommended for zoom. | Main image: pure white RGB (255,255,255). | No text, logos, watermarks, or badges on the main image (category rules may add more). |
| Shopify | 2048×2048 px square recommended. | No fixed background rule; match your theme and brand. | — |
| TikTok Shop | Minimum about 600×600 px; 1:1 square preferred. | Main image: pure white; front-facing product. | No logos, text, borders, or watermarks on product images. |
| eBay | Larger is better for zoom; many sellers target at least 1600 px on the longest side (guidance). | Neutral or white backgrounds photograph well; category rules vary. | Avoid borders, collages, and promotional text on the primary photo when policies disallow them. |
| Etsy | High resolution preferred; square first images display cleanly in search (guidance). | Match your brand; lifestyle or clean studio both work if the product is clear. | Avoid text and watermarks that obscure the item. |
| Walmart | High resolution; many catalogs expect at least ~1000 px on a side (confirm current Seller Center floor). | Primary image: white / light seamless background showing the product alone. | No promotional text, watermarks, or badges on the primary image. |
Related EN guides
FAQ
What size should my Amazon main image be?
Amazon requires the longest side between 500 and 10,000 px and recommends 1,600 px or more for zoom. The background must be pure white RGB (255,255,255).
Does Shopify require a white background?
No fixed white-background rule. Shopify commonly recommends 2048×2048 px square images under 20 MB and consistent aspect ratios across your catalog.
Which file types do marketplaces accept?
JPEG and PNG cover most cases. Amazon also documents TIFF and non-animated GIF; Shopify accepts additional formats depending on the upload path. Prefer JPEG/PNG when you are unsure.
Can I reuse one white-background photo everywhere?
Often yes for Amazon, TikTok Shop, and Walmart heroes — then crop or re-export for Shopify or social. Re-check each marketplace preset in the image checker before you upload.
Does this page replace Seller Center rules?
No. Specs here help you prepare files faster. Category and site rules in each marketplace’s official help always win.